The global events industry is huge, a fact confirmed by the Global Event Industry Benchmarks Study. A study found that most of the corporates spend a quarter of their annual marketing budgets on meetings and events, somewhere between USD 50,000 to USD 249,000. While, at the very top end, 5% boasted a budget over USD 5m.
Businesses are spending big money on events for a number of reasons: to build brand awareness and strengthen client relations, to launch new products, to reinforce company values, to improve employee morale and embed company culture, to strengthen employee engagement and improve productivity.
Whatever the purpose of the event, the venue to choose is an essential ingredient in the recipe for success. Dubai has hundreds, if not thousands, of fantastic venues offering a comprehensive range of event or product launch settings. To name a few are:
Dubai Parks and Resorts : It is the Middle East’s largest integrated resort destination. It is home to three world-class theme parks including Motiongate, Bollywood parks, Legoland, Riverland and Lapita. It is where east meets west to give you the very best place to celebrate an event or a product launch.
BurJuman : It is in the heart of old Dubai, connected to every corner of the city. Lots of event take place round the year. A very good and decent place for event and product launch.
City Centre Al Shindagha : It is located in the Ghubaiba district of Bur Dubai. City Centre Al Shindagha is the ultimate place for socializing, event and product launch.
Dubai Festival City : Dubai Festival City is one of the most exciting, must see destination which combines world-class entertainments and lifestyles events. It is situated on one of Dubai’s most famous waterfronts.
Burj Park : Offering unobstructed views of Burj Khalifa and The Dubai Fountain, Burj Park is an 11,300 square meter lawn that accommodates thousands of guests. The park is designed for a range of events, including banquets, weddings, concerts and product launch.
Reef Mall : Reef Mall located very near to Salah al din metro is a nice small shopping mall with adequate open space in side with nice ambience all around for party, event & product launch.
Palm Jumeirah : Even though Palm Jumeirah is big, The Nasimi beach, Aji The Palm, Eden Beach Club are some of the few places on Palm Jumeirah where event can be held and product could be launched.
Golf Club : Whether looking to host a corporate event or product launch, Emirates Golf Club would always come to one’s mind. With three incredible indoor and outdoor venues ranging in capacity from 30 to over 3000 guests.
Apart for the above there are lot of big and medium shopping malls, where events and product launches can be done depending on the budget and the location convenience of the host.